Owing to the new feature “Top Picks” launched by Tinder recently, the popular dating app has now become the highest grossing Android app in India.
The feature “Top picks” launched by Tinder recently is only limited to the members of the app’s exclusive subscription service Tinder Gold. Initially, the feature was implemented in countries such as the UK, France, Germany, Sweden, and Mexico. Perhaps, it has now been rolled out worldwide. “Top Picks” is available on both iOS and Android Platforms.
“It has been our constant endeavor to provide more value to users, and hence we’re excited to make Top Picks available in India. The feature brings to life aspects of our users and provides a fun, new way of making meaningful connections.” Taru Kapoor, GM of India, Tinder and Match group told the media.
The Chief Product Officer at Tinder, Brain Norgard says that the feature has received positive word of mouth from users across the world. “Data suggests users in test markets have loved the feature, and we’re happy to make one Top Pick available to all users each day with this global rollout. The feature refreshes every day, highlighting the diversity, talents, and passions of our users in a simple, fun and useful manner.” He said.
According to the App analytics provider Annie, the dating app has now surpassed rivals like Netflix, Pandora, Candy Crush etc to become the highest-grossing android app in India. Out of 50 million users across the world, the online dating app today bags a total of three million Gold subscribers across the world out of which 1.7 million came in the last year alone. Launched in the year 2012, Tinder now values at over 3 billion dollars. The headquarter is located in Los Angeles, CA.